Journal of Environmental Treatment Techniques
2019, Volume 7, Issue 3, Pages: 389-393
results (12%). Among the users of social networks there is a
subgroup for which social networks are just a source of useful
information, but do not motivate to act (8%).
A huge flow of information passes through social
networks, which is not filtered. It is necessary to control the
content on the part of the administration of social networks,
and on the part of the user is required to more carefully select
groups and verify the accuracy of information. The
informants who trust the community in Vkontakte, but careful
approach to their choice indicate this. Almost all informants
such as Instagram, Facebook, Odnoklassniki. Nevertheless,
Vkontakte is especially active. This project divides a healthy
lifestyle into 3 subgroups Habits, Nutrition, Movement.
Leading Russian health professionals and experts in the field
of healthy lifestyles test materials of Healthy Russia. The
information published on social networks, on the website is
confirmed by research, and contains reliable information. In
the editorial office of the portal and its social networks there
is no advertising Department, and invited experts talk only
about the available and simple ways to maintain health.
Social networks and the portal Healthy Russia are not only
reference articles, interesting news, author's columns, expert
comments and video lessons, but also developed tools that
will help to improve the quality of life. The project provides
an opportunity to find like-minded people and ask a question
to an authoritative expert. The global Internet project of 2018
in the sphere of healthy lifestyle is the all-Russian Internet
competition of youth leisure My alternative, which was
launched by the all-Russian public organization League of the
nation health. The project My alternative is supported by
well-known Olympic Champions, for example, Alexey
Nemov, Irina Slutskaya, Nikolai Valuev, etc. As we can see,
there is a transformation of knowledge and relationships,
which entails global changes in the field of healthy lifestyles.
In social networks, a huge number of communities about the
aspects of a healthy lifestyle (proper nutrition, training,
abandonment of bad habits, etc.), which are freely available.
Social networks present content in a completely different
format for different audiences.
(88%) constantly visit social networks. As a rule, active users
of social networks daily leaf through the news feed, paying
attention only to the communities that they are interested in.
In the case of our informants, they are interested in the topic
of a healthy lifestyle and they admit that they daily view
posts in groups on a healthy lifestyle in Vkontakte.
Currently, social networks and healthy lifestyles interact
closely. According to the informants, the theme of a healthy
lifestyle is popular and actively influences the orientation of
social networks, and social networks, meanwhile, actively
promote a healthy lifestyle, which made a healthy lifestyle a
cult of the 21st century.
4
Discussions
We have considered the relationship between social
networks and healthy lifestyles on the positive side, but do
not forget that there are also negative aspects. The first
important aspect of the consequences is the inadequate
assessment of information and its misuse in practice. For
example, the implementation of all physical exercises, the use
of diets, the use of various tips without taking into account
the individual characteristics of the body and
contraindications for health. Such a rash approach to a
healthy lifestyle can, on the contrary, lead to undesirable
consequences. The second aspect can be called that
incompetent people often place information about a healthy
lifestyle. It is necessary to control the content on the part of
the administration of social networks, and on the part of the
user is required to more carefully select groups and verify the
accuracy of information.
It should be noted that many girls are members of online
communities that promote weight loss. Often, these public
offer different ways to deal with overweight, asserting their
competence in the matter of nutrition rules, completely
rejecting such a motive for a healthy lifestyle as self-
preservation and cultivating only external attractiveness as
the end result of self-improvement. That is why, before you
start to trust a particular post you need to personally consult
with professionals and carefully study all the information.
Most acutely, this problem finds its place in groups where
there are online consultations that carry a serious risk to the
health of the user. It is necessary to mention the fact that in
social networks there are many groups that are aimed at
preventive measures of human health.
5 Conclusions
Summarizing the above-mentioned, we should highlight
the existing ways to improve the efficiency of interaction
between social networks and healthy lifestyles. Therefore, it
is appropriate: to create more groups that promote healthy
lifestyles and advertise them. It is desirable to run various
actions, competitions on the topic of a healthy lifestyle. For
example, in Vkontakte, competitions for repost are developed.
They, as prizes, use sports equipment, certificates for fitness,
books on healthy eating; healthy food, Thereby promoting a
healthy lifestyle and the efficiency of interaction is
increasing.
It is necessary to instill a love of a healthy lifestyle from
childhood, to promote a healthy family lifestyle in Vkontakte
or other social networks, so that the family can eat properly
together, play sports and browse social networks in search of
useful information, to carry out as many healthy lifestyle
activities as possible at the Federal level. Social networks,
meanwhile, should promptly promote this information;
minimize the promotion of things that are contrary to a
healthy lifestyle. We need strict control over the content,
filtering and a more responsible attitude to what we read. The
more reliable the information, the more effective the
interaction. All of the above-mentioned points to the fact that
the interaction of social networks and healthy lifestyles is
quite effective, but has some problems that can be overcome.
This requires the joint work of society and the state.
It is for the prevention and formation of a healthy
lifestyle, there are a large number of Internet projects that are
actively developing in social networks. A striking example is
the portal Healthy Russia, which is the official resource of the
Ministry of health of the Russian Federation. Its purpose is to
promote the values of a healthy lifestyle. The official
resource Healthy Russia is presented in all social networks,
References
1. Alisov EA, Cherdymova EI, Trubina GF, Yakushev AN,
Zhdanov SP, Popova OV, Kobzar-Frolova MN. Study of
392