Journal of Environmental Treatment Techniques
2019, Volume 7, Issue 3, Pages: 394-398
possibilities of access to political information for the citizens
themselves, which is a priori true in an elected democracy.
Secondly, the interactivity of technologies allows you to
request the necessary information, Express your point of view
and require personal answers from their representatives,
regardless of their status and geographical location, both
through official sites and through social networks.
In accordance with the focus of our research, directly in
the study of communications, we are interested in two
approaches: sociological and psychological. The first allows
us to describe the trends of communication processes in
society as a whole, and the second - to analyze individual
practices. Modern analysis of communication is carried out at
the intersection of psychology and sociology, which have
opened many models of communication, which today set the
paradigm in the study of communicative processes (6, 10, 11,
1
Introduction
Researchers of different approaches to the study of mass
communications differ in the question of whether the
transformation of the means of communication occurs
because of the emergence of new technologies or is a
consequence of more global historical changes. It is
important to note that the history of the Russian Internet, as
well as in the United States originates in the development of
scientists of the military-industrial complex. The first
attempts to create a network in the Soviet Union, according to
B.N. Malinovsky (1995) date back to 1952. "The system was
developed in the event of war to transmit information, as
telephone lines are often out of order" (24). It should be noted
that the technological capabilities of the first networks
provided for high qualification of their users. Creating sites
was really a time-consuming process, which also meant
adapting to different user software.
In the 1990s, the Internet combined most of the networks
that existed at that time. The Association looked attractive
due to the lack of a single management, as well as due to the
openness of technical standards of the Internet, which made
the network independent from business and specific
companies (3, 5, 12, 21, 25, 27, 30, 33).
The Internet plays a key role in the information society.
The Internet technologies are used in the economy, politics,
art, and everyday interactions etc (1, 2, 7, 10, 11, 13, 22, 28).
Computer networks are a source of values and interests of
users. A huge number of virtual communities, completely
unrelated to each other, evidences this, which do not
represent any integral system of social rules. Due to the
duality of the Internet as a phenomenon of technological
progress, let us define our neutral position from the point of
view of morality or other emotional components in relation to
the effect or influence produced by new media on the real life
of users, as our task is to describe and explain the facts,
cause-and-effect relationships that are important (4, 9, 16, 17,
1
9, 29).
The term communication appears in the scientific
literature at the beginning of the XX century. Currently, it has
at least three interpretations - understood as a means of
communication of any objects of the material and spiritual
world; communication - transfer) of information from person
to person; transfer and exchange of information in society in
order to influence it (14).
Communication is a prerequisite for the functioning and
development of all social systems, as it provides a link
between people, allows you to accumulate and transfer social
experience, ensures the division of labor and the organization
of joint activities, management, broadcasting of culture. In
the process of direct communication between people
communication, inextricably linked with their psychological
interaction, only in abstraction can be considered as an
independent
information
form
of
interpersonal
communication (8, 14).
One of the most important components of everyday life,
in our opinion, are the communicative practices, through
which the constructs of the first order are formed.
Let us turn to the term of practice and its meaning in our
work. In his book, V.V. Volkov and O.V. Kharkhordin
1
8, 23, 26).
Since the Internet is becoming the primary means of
communication and organization in all spheres of activity, it
seems only natural that social movements and the political
process have used and will continue to use the Network to an
increasing extent, as a source that is becoming the main
instrument of activity, information, recruitment, organization,
domination and counter-domination.
Today, every civilized country has an e-government, in
every region there is an Internet resource for the provision of
services to the population, in the state Duma of the Russian
Federation in 2013, a Subcommittee on the Internet and the
development of electronic democracy has been created. The
development of Internet technologies in the modern world
coincides with the spread of other forms of network
organization of human life. Such creeping growth of network
forms, according to D.N. Peskov (2004) is an absolute threat
to the traditional understanding of politics as a set of relations
about power. Such an interpretation sounds like a warning
about the danger lurking in the transformation of the basic
concepts of any civilized society.
(
2008) designate it as "the usual way to think or act a certain
way" (34).
Practices, in their opinion, are divided into two types:
background and revealing. The former serve as a background
to ordinary actions, are routine and little understood, in the
simplest form it is the activity-based context in which
communication or behavior is interpreted. The second, means
the disclosure of a particular identity on the background - a
reference to the public array of knowledge about how the
nature of things is built and how works this culture. By the
revealing nature of practices, researchers understand "various
ordered sets of skills of appropriate activities, which at the
same time reveal the possibility of a person to take place in a
particular social quality (doctor, politician, father, carpenter,
woman, etc.) (34).
V.P. Goncharov (2011) hypothesizes that thanks to the
Internet, a new type of personality is being formed, focused
on being constantly in communication with others, needing to
constantly notify others of its existence. Such a person should
always be in touch (15).
Summarizing our appeal to the sphere of politics, which
is undergoing changes under the influence of the Internet, it is
worth noting that technologically the Internet is possible as
an ideal tool for democracy. First, it opens up entirely new
The man of the Internet era wants to be in the focus of
attention, in the center of his/her own communication web.
This does not replace traditional friendship and traditional
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