Journal of Environmental Treatment Techniques  
2019, Special Issue on Environment, Management and Economy, Pages: 865-869  
J. Environ. Treat. Tech.  
ISSN: 2309-1185  
Journal web link: http://www.jett.dormaj.com  
Assessment of the Personal Investment Capacity  
for Individuals in the Russian Federation  
1
2
2
2
Aysylu A. Akhmetgareeva , Alla A. Elakova , Alexey G. Isavnin , Ilnur I. Makhmutov ,  
Ekaterina A. Khuzina2*  
1
Department of Management and Economic and mathematical disciplines, The University of Management TISBI, Kazan, Russia  
2
Naberezhnye Chelny Branch of Kazan Federal University, Naberezhnye Chelny, Russia  
Received: 13/09/2019  
Accepted: 22/11/2019  
Published: 20/12/2019  
Abstract  
To analyse individual and collective investments of individuals in financial markets, we evaluate the combination of the  
following factors: a list of professional intermediaries working with a particular investment object or collective investment  
instrument, their market position and work results, the totality of the services and products offered, investment conditions, actual  
dynamics volumes of investments in a given type of asset, its profitability, as well as the dynamics of the market as a whole. The  
simplest and most understandable type of financial assets available to individuals is deposits. Bank deposits are popular among  
individuals; with that, there is an annual increase in demand for this type of asset. Since 2007, there has been an increase in deposits  
by 16.2 trillion roubles, and in 2018 individuals increased their deposits by 3 trillion roubles; that corresponds to a growth rate of  
23.5 %. According to the Agency for Deposit Insurance, in addition to the general dynamics of retail deposits, the following features  
of the deposit market can be noted: deposits with a term of 1 year to 3 years occupy the largest share in the structure of household  
deposits; the most popular in the structure of deposits are those with a size of over 1 million roubles, as well as from 100 to 400  
thousand roubles.  
Keywords: An individual, financial market, Deposit, Commercial bank, Asset, deposit, Intermediary  
1
The amount of the minimum contribution varies, so the  
1
Introduction  
most accessible from the point of view of this indicator are  
the deposits of Sberbank and the Agricultural Bank (1000  
roubles and 3000 roubles, respectively), and the minimum  
deposit amount of VTB 24 is 200 thousand roubles, which  
makes this deposit less accessible (1). The most favourable  
interest rate is presented at Gazprombank. So, when investing  
The main professional intermediaries in the deposit  
market are commercial banks. Table  
1 shows the  
classification of commercial banks in the state deposit  
insurance system by the following indicators: the bank's  
assets and deposits of physical persons. Thus, the following  
commercial banks included in the list of the largest and most  
reliable banks in Russia became the most popular for  
individuals when investing in deposits: Sberbank of Russia,  
VTB 24, Gazprombank, Alfa-Bank and Russian Agricultural  
Bank. Next, we analyse the combination of products and  
investment conditions offered by these banks. Then, in  
summary table 2, a result of comparative analysis for the  
conditions of the following deposits is presented:  
Replenish” (Sberbank of Russia), “Accumulative” (VTB  
4), “Gazprombank- Accumulative” (Gazprombank),  
Premier” (Alfa-Bank), “Accumulative” (Russian  
Agricultural Bank). All represented deposits are in roubles,  
are replenished, and provide for the capitalization of interest.  
for  
6 months in the deposit named Gazprombank-  
Accumulative, the interest rate will be 8.9%. Under similar  
conditions, Sberbank offers 7.15%. On average, the highest  
rates are presented at Gazprombank and the Russian  
Agricultural Bank, and the lowest at Sberbank and VTB 24.  
So, we carried out the analysis of deposits for individuals  
of the largest and most reliable banks in Russia. In addition to  
these banks, individuals can choose other intermediaries with  
more attractive interest rates (2). For example, with a  
minimum replenished deposit of 1000 roubles and a term of 1  
year, everyone can get 10.8% per annum when opening the  
2
9
Profitable Year Online” deposit at Home Credit Bank, or  
.75% when investing from 10 000 roubles in the  
Perspective (monthly)” proposed by the Union Bank.  
Corresponding  
Author:  
Ekaterina  
A.  
Khuzina,  
Naberezhnye Chelny Branch of Kazan Federal University,  
Naberezhnye Chelny, Russia. E-mail: Eka5551@rambler.ru.  
8
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Journal of Environmental Treatment Techniques  
2019, Special Issue on Environment, Management and Economy, Pages: 865-869  
Table 1: Classification of commercial banks by assets and deposits of individuals as of December 31, 2018  
Bank place in terms  
of “Deposits”  
indicator  
Deposits of individuals,  
thousand roubles  
Place of the Bank by  
the Assetsindicator  
Bank's name  
Assets, thousand roubles  
Sberbank of Russia  
Gazprombank  
FC Otkrytie  
22433146804  
4984239100  
2813360795  
2873642255  
9770509810  
534504255  
237153223  
1845208861  
1
2
3
4
1
3
10  
2
VTB 24  
Russian Agricultural Bank  
Alfa Bank  
2551779006  
2166341765  
442841579  
568587584  
5
6
5
4
Bank of Moscow  
Promsvyazbank  
Raiffeisenbank  
Binbank  
1753618069  
1221401758  
874085221  
756341388  
370992025  
242517817  
322255770  
290686863  
7
6
9
7
8
8
9
10  
Table 2: Terms of deposits for individuals in banks of Russia  
Sberbank of  
Russia  
Deposit Terms  
VTB 24  
200,000  
Gazprombank  
15,000  
Alfa Bank  
10,000  
Russian Agricultural Bank  
Minimum  
1000  
3000  
payment, roubles  
Interest  
rate, %:  
3
6
1
1
2
months  
months  
year  
6.85  
7.15  
6.90  
6.90  
6.85  
4.85  
7.75  
7.65  
6.25  
6.15  
6.90  
8.90  
8.20  
8.20  
7.60  
6.10  
7.60  
7.60  
-
6.90  
7.20  
7.95  
8.30  
8.10  
.5 years  
years  
-
3
years  
6.75  
6.05  
6.90  
-
7.95  
The return on investment in gold is determined by the  
2
Methods  
difference between the purchase price and the sale price of  
gold. Since 2015, there has been a sharp increase and  
instability of the market due to the general economic  
situation in the world, but it can be noted that in the long run  
the gold market is characterized by an upward trend.  
Therefore, investments in gold should be considered from the  
perspective of a long-term investment, although this does not  
exclude the fact that an individual can earn in the short term  
by speculation.  
The change in profitability cannot be called stable and  
predictable since it depends on many external factors. For  
example, the yield for 5 years (from 2009-2014), taking into  
account cumulative inflation, was -12.57%, and for 6 years  
The method of analysis and synthesis of data is used to  
study socio-economic phenomena, both in parts and in  
general. The paper also uses the modelling method.  
3
Results and Discussions  
Next, we turn to the consideration of such an investment  
opportunity available to individuals as investments in  
precious metals. The most optimal way to obtain investment  
income is to open anonymised metal accounts that do not  
provide for the actual acquisition of metal in tangible form.  
Historically, gold is considered the most popular among  
investment metals, since it tracks actual global inflation and  
represents a stable and reliable investment option.  
Opening a depersonalized metal account is possible in  
any of the largest Russian banks under the same conditions.  
As a rule, banks do not charge fees for opening and  
maintaining an account, however, earning on the difference  
in the quotes for buying and selling the asset. Since funds on  
depersonalized accounts are not included in the state deposit  
insurance system, the only criterion for choosing an  
intermediary is its reliability and financial stability.  
(
from 2009-2015) - 33.65%, which is caused by a sharp  
increase in the price of gold for 2014. In general, excluding  
inflation, the return on investment in gold on average  
exceeds the profitability of bank deposits, but these  
investments are associated with great risks. Investing in gold  
remains one of the ways to preserve capital or generate  
income in the long term (3).  
8
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Journal of Environmental Treatment Techniques  
2019, Special Issue on Environment, Management and Economy, Pages: 865-869  
More profitable, but at the same time associated with  
greater risks, are investments in the stock market. An  
individual can independently send their own funds to  
purchase such securities as stocks, bonds, and Eurobonds.  
Today, this can be done on the Moscow Exchange through  
professional securities market participants, or brokers. The  
choice of a broker should be taken seriously since the funds  
on the brokerage account are not insured and their safety is  
primarily ensured by the reliability of the intermediary. FG  
BCS, JSC FINAM, Sberbank, FG Otkrytie are among the  
ten leading market operators in terms of customers and  
trading volume. For example, FG BCS takes third place in  
the number of registered customers (140,772) and second  
place in terms of trading volume (1,223,619,003,938  
roubles), yielding to Renaissance Broker LLC. One of the  
conditions for choosing a broker is the size of the  
commission charged for brokerage services. Consider the  
size of commissions for beginner investors who make  
investments in stock market assets through the QUIK  
Internet trading system on the Moscow Exchange.  
while in other types of securities it is increasing. Other types  
of securities, such as bonds and investment units, in the  
operations of private investors in 2010 amounted to 1.9% of  
the total investment, and 11.1% in 2014. This fact is  
confirmed by the downward trend in the share of individuals  
in transactions with shares; by 2018, it decreased to 37.6%,  
when in 2010 it accounted for half of all transactions. On the  
contrary, since 2011 there has been an increase in the  
activity of individuals in corporate bond trading - their share  
has increased from 1.1 % in 2011 to 4.2% in 2018  
(6,19,20,21).  
We will present general data on the profitability of assets  
such as stocks and bonds. Dividends and the difference  
between the market value of the purchase and sale of the  
security are the income from the shares. The dividend yield  
on shares usually does not exceed 5%. It is customary to  
track the general dynamics of the stock market by the  
MICEX index, which calculation includes 50 most liquid  
shares of the largest and most dynamically developing  
Russian issuers, the types of economic activities of which  
belong to the main sectors of the Russian economy.  
From the point of view of the commission on individual  
investment accounts, the most attractive are FINAM JSC and  
Otkrytie financial group with the commission size of  
4
Summary  
0.0354% and 0.057%, respectively, provided that investments  
Over the past year, the MICEX index has changed by  
are up to 1 million roubles. The least attractive is Sberbank,  
which offers the opening of a brokerage account at rates that  
significantly exceed the average level. This is due to the fact  
that the implementation of brokerage activities in the stock  
market is not the main activity for credit organizations. Thus,  
the most attractive professional intermediary in terms of the  
size of commissions and the conditions for opening a  
brokerage and individual investment account is JSC FINAM  
1
4.08%, and over the past three years, it has shown an  
increase of 45.78%. This suggests that, in general,  
investment in stocks is an attractive instrument showing  
returns above bank deposits. At the same time, separately,  
the shares included in the index can show both negative and  
positive returns. The maximum yield was shown by  
ROSAGRO PLC depository receipt - 173.14%, ordinary  
shares  
Nizhnekamskneftekhim - 81.76%, Sberbank of Russia -  
5.63%, preferred shares of Sberbank of Russia - 68.89%,  
of  
Aeroflot  
companies  
-
97.23%,  
(
4).  
The securities market is gaining more and more  
popularity every year among areas of investing funds by  
individuals.  
In the Moscow Exchange, there is an annual increase in  
customers who are individuals. It should be noted that  
individuals occupy the largest share among all exchange  
customers (95.4% in 2017). At the same time, the number of  
active customers (customers who made at least one  
transaction per month) from 2010-2017 decreased annually,  
but in 2017 an increase of 19.4 thousand people was shown  
6
and Transneft - 52.31%. Shares of such companies as Dixy  
Group, Rusal, Megafon, Magnet, Norilsk Nickel, Lenta  
showed negative annual returns. Thus, medium-term and  
long-term investments in shares included in the MICEX  
stock index can lead to profitability significantly exceeding  
the yield of conservative instruments, but at the same time,  
they can lead to losses of 10 or even 30% per annum  
(
7,16,17,18).  
Smaller but fixed yields are guaranteed by bonds. The  
(
5).  
yield of many bonds exceeds the expected level of inflation  
and the average yield of a bank deposit. And when choosing  
a bond, one should focus not only on profitability indicators  
but also on the reliability of the issuer.  
Attractive in terms of profitability is the foreign  
exchange market. Most currency transactions are carried out  
on the off-exchange currency market (8-15).  
Today, such a market accessible to individuals is the  
Forex market. To consider private trading in Russia, data  
from the Finmarket information agency which is part of the  
Interfax international group were used. For the fifth year  
now, the analytical centre of this group, Interfax - Centre for  
Economic Analysis, has been preparing a review of the  
Forex market in Russia, as well as exploring the main  
characteristics of this sector of the financial market.  
Individual investment accounts are becoming  
increasingly popular among private investors. As of May 1,  
018, 117,109 accounts opened by individuals were  
registered in brokerage and management companies; this is  
1,195 more than the number of accounts opened in the first  
2
9
months. The largest number of individual investment  
accounts since the beginning of 2015 has been opened by  
customers of Sberbank (32,170), FINAM (27,563), Otkrytie-  
Broker (20,493), and BCS (17,482) [48]. Funds from  
individual investment accounts are invested mainly in stocks  
(
(
94%), as well as in federal loan bonds and corporate bonds  
3%).  
For individuals, stocks are of primary interest in the  
equities market. In 2018, they accounted for 88.9% of all  
investments of individuals on the Moscow Exchange. The  
volume of investments in stocks is gradually decreasing,  
8
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Journal of Environmental Treatment Techniques  
2019, Special Issue on Environment, Management and Economy, Pages: 865-869  
Table 3: Leading Forex dealers in terms of the number of customers and the volume of average monthly turnover for 2018  
Forex Dealer  
Number of customers  
Monthly average turnover  
Thousand person  
Market share, %  
29.5  
$ billion  
Market share, %  
27.1  
Alpari  
137  
90  
54  
45  
Forex Club  
TeleTRADE  
80  
17,2  
13.1  
16,2  
13.5  
61  
Table 4: Analysis of the performance of private Forex Club traders for the 1st half of 2018 (% of total customers)  
1st quarter 2nd quarter  
Financial  
results  
On average for  
half a year  
January  
25  
February  
March  
25  
total  
27.3  
April  
27  
May  
June  
29.6  
total  
28.7  
Profit  
Lesion  
Total  
32  
29.5  
70.5  
100  
28  
72  
75  
68  
75  
72.7  
100  
73  
70,4  
100  
71.3  
100  
100  
100  
100  
100  
100  
Table 7: Profitability assessment of private traders in Russia  
Share of private traders,%  
Score indicator  
Change, %  
2
017 year  
2.66  
2019 year  
3.12  
Very high  
Good  
0.46  
1.97  
1.01  
-3.44  
0
18.73  
38.58  
40.03  
100  
20.70  
39.59  
36.59  
100  
Average  
Below average  
Total  
In Russia, approximately 460 thousand individuals use  
the services of Forex dealers, while the average monthly  
turnover in 2015 amounted to $ 330 billion. The total  
amount of deposits attracted by brokers is $ 0.5 billion.  
Despite the fact that in 2015 there was a decrease in the  
volume of operations by 5%, the number of clients of Forex  
dealers increased by 15% (9-14).  
The three leaders of Forex dealers in terms of the  
number of customers and the volume of average monthly  
turnover are presented in table 3. They account for 59.8% of  
the total services market. However, the same companies are  
leaders both by the number of customers and by the average  
monthly turnover. For example, table 4 presents data for the  
Forex Club Company on the performance of private traders,  
namely, the financial results of the activities of individuals  
in the Forex market are reflected. To consider the  
profitability of individuals in the Forex market in Russia, the  
data shown in table 7 are used.  
ability to correctly evaluate and analyse the market, on the  
amount of funds in the trading account, and also on the  
amount of time that is devoted to trading in the Forex market  
(11, 12, 13). So, the following conclusions can be drawn as a  
result of the analysis of personal investments of individuals:  
1) The most popular among investment objects for  
individuals are bank deposits. This type of asset is the most  
reliable and least profitable. Today, the maximum  
percentage of return on the largest commercial banks is  
9.77%, which is several percentage points below the  
inflation rate.  
2) More profitable can be considered long-term  
investments in gold by opening anonymised metal accounts.  
In 2015, the increase in the price of gold amounted to  
45.66% per annum.  
3) Investments in stock market facilities can be made  
both for the long and short term. Among individuals, there is  
an annual increase in funds for the purchase of securities - in  
2018, the volume of investments amounted to 805.2 billion  
roubles, which amounted to 26.5% of the total savings of  
individuals. The most popular type of asset is stocks, but  
corporate bonds have begun to gain popularity since 2011,  
and the share of individuals' investments in stocks has  
decreased by 13% since 2010 to 37.6% of the total volume  
of transactions with securities. The yield on shares included  
in the calculation of the MICEX index over the past year  
amounted on average to 14.08%. For individual securities,  
this figure made from 32.44% to 173.14% per annum. For  
bonds included in the list of 25 bonds with the highest  
effective yield, the coupon averages 12.8% per annum.  
5
Conclusions  
Based on the above data, it can be concluded that the  
activities of private traders in the Forex market, in general,  
show a negative financial result. On average for the 1st half  
of 2018, only 28% of trading accounts of private traders  
showed profit (10). Some authors attribute the problem of  
poor performance to inefficient money management. In  
general, profitability in the Forex market has a wide range of  
values. Profitability can be both at the level of profitability  
of derivative financial instruments and even higher, and  
show negative results. Its value will depend on the trader’s  
8
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Journal of Environmental Treatment Techniques  
2019, Special Issue on Environment, Management and Economy, Pages: 865-869  
4
) Individuals have access to structured products that  
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provide a higher return on investment in derivatives market  
objects, but at the same time provide capital protection of up  
to 100%. Structured products in the Russian market are  
available only to wealthy investors since the minimum  
investment amount on average is at least 300,000 roubles.  
Among the products offered by the largest companies in the  
Russian market, the highest potential return is 50% for the  
Europe 2017 product on the DAX30 index.  
1
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1
998.  
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market relate to trading which is focused on making profits  
through speculative transactions. About 460 thousand  
individuals use the services of Forex dealers, and the total  
amount of funds raised by brokers in 2015 amounted to $ 0.5  
billion. Basically, activities in this sector of the financial  
market require constant involvement in the process to obtain  
the best results. On the average, this sector for individuals is  
currently unprofitable: for the 1st half of 2018 only 28% of  
trading accounts of private traders showed profit, while  
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The work is performed according to the Russian  
Government Program of Competitive Growth of Kazan  
Federal University.  
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