Journal of Environmental Treatment Techniques
2020, Volume 8, Issue 1, Pages: 262-264
J. Environ. Treat. Tech.
ISSN: 2309-1185
Journal web link: http://www.jett.dormaj.com
Social Media for Tourism Marketing
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Nina Siti Salmaniah Siregar , Nasrul , Yusuf , Ana Sriekaningsih , Eliyanti Agus
Mokodompit5
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Universitas Medan Area, Medan, Indonesia
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Universitas Halu Oleo, Indonesia
Universitas Halu Oleo, Indonesia
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STIE Bulungan Tarakan, Indonesia
Universitas Halu Oleo, Indonesia
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Received: 12/07/2019
Accepted: 12/11/2019
Published: 20/02/2020
Abstract
Social Media life has changed the lives of individuals inside a time of its presentation. It has bit by bit taught into our day by
day standard as a constant wellspring of data identified with each continuous movement, including business, innovation, current
undertakings, public activity, travel, and the sky is the limit from there. Online networking has likewise extended the scope of
project as now they can target purchasers sitting miles away without gathering them. Marketing has arrived at new statures with
social media stages. In the changing situation of the administration business, the tourism industry supposedly receives the most
consideration from clients, partners and different segments through online life. The advancement of correspondence innovation
has improved social media marketing. In many country, Facebook has played a lead job as a result of its market effort and client
check. Distinctive the tourism industry partners utilize this medium to grandstand their services and products
Keywords: Social media, business, tourism industry, marketing
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every day clients. 89% of Facebook clients are Millenials.
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Introduction
42% of Facebook clients distribute more travel related
In the communication of internet marketing it can
posts than some other point. It is considered as the ruler of
internet based life particularly in the travel industry. Twitter
tallies with just about 320 million clients, 32% of them are
Millenials. It is evaluated that 37% of Twitter clients will
buy from a brand they pursue (5,6).
watch another correspondence scene. Social media, not at
all like conventional media channels, speak to a remarkable
method for transmitting data every which way, not only
"single direction" and "top-down". So individuals produce
and offer their own substance, which is indispensable for
marketing in the tourism industry. The travel industry
Review group of the travel industry experts works day by
day with various synergistic media for deals, advertising,
advertising and advancement. Maybe YouTube, Twitter
and Facebook are the best known and successful online
networking systems for marketing in hospitality and
tourism industry (1,2).
Promoting and Sharing the tourism industry related
data through social media is a piece of our central goal.
Understanding a significance of the viral advertising, our
group is devoted to spread message by utilizing learning
and mastery over social media applied in the tourism
industry on both worldwide and neighborhood levels (3,4).
Figure 1: Role of social media in tourism
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Role of Facebook and Twitter in Tourism
Facebook is most well known social network with 1,55
Facebook and Twitter enable you to be on social stages
where there are a great deal potential customers. Moreover,
it is anything but difficult to utilize them and you can make
a record rapidly. Through these two web-based social
networking, lodgings can without much of a stretch give
significant and predictable data and they can likewise reply
billion month to month clients and in excess of 450 million
Corresponding author: Nina Siti Salmaniah Siregar,
Universitas Medan Area, Medan, Indonesia. e-mail:
ninasitisalmaniah@staff.uma.ac.id.
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