Tourist Satisfaction on Natural Environment within Islamic Built Environment Context in the Shariah Compliant Hotel in Malaysia

Journal of Environmental Treatment Techniques

2020, Volume 8, Issue 4, Pages: 214-219

J. Environ. Treat. Tech.

ISSN: 2309-1185

Journal web link: http://www.jett.dormaj.com

Tourist Satisfaction on Natural Environment within

Islamic Built Environment Context in the Shariah

Compliant Hotel in Malaysia

Norliza Mohd Isa *, Nur Nawwar Binti Ahmad Farouk , Hairul Nizam Bin Ismail , Ismawi Zen

Senior Lecturer, Landscape Architecture, Faculty of Built Environment and Survey, Universiti Teknologi Malaysia, Skudai (UTM)

Student Master of Philosophy, Faculty of Built Environment and Survey, Universiti Teknologi Malaysia, Skudai (UTM) & Architect, Jabatan Kerja

Raya Wilayah Persekutuan Putrajaya (JKRWPP)

Assoc. Prof., Urban and Regional Planning, Faculty of Built Environment and Survey, Universiti Teknologi Malaysia, Skudai (UTM)

Professor, Madinah International University (MEDIU), Shah Alam

Received: 01/07/2019

Accepted: 12/10/2019

Published: 20/02/2020

Abstract

For four years in a row from 2011 to 2014, Malaysia, according to Crescent Rating of Singapore, has been recognized as the top

destination for Muslim travelers across the globe. The recognition perceived by Malaysia Islamic Tourism Centre (Malaysia) as an

indication of the effort in Halal and Islamic value related accolades. The phenomena are leading to massive demand in so-called Muslim

Friendly Tourism (COMCEC), and one of them through the hotel industry. In order to fully understand that how the product relates to

the demand of the hotel, according to the MFT attributes, the level of acceptance and customer satisfaction has to be discovered. Within

the context of the Islamic Built Environment (Tribe & Snaith), this perspective is still at its infancy. Thus, this paper attempted to

evaluate tourist acceptance and satisfaction on Natural Environment in Shariah Compliant Hotel (Cochran) in Malaysia as an address by

IBE. The adaptation of Natural Environment as one of the IBE indicators is among the essential criteria to be implemented. The

appraisals were prepared through a quantitative approach using questionnaires by tourists staying in the hotel and acting as respondents

in selected SCH. The assessment will be tested based on the tangible and intangible aspects within the perimeter of architectural form,

especially in managing the open space. As a result, the discussion anticipates either the acceptance and satisfaction on the Natural

Environment in SCH in Malaysia is congruent with the IBE, or it might be a contradiction with the value of Muslim Friendly Tourism

(

MFT). The findings expected to contribute to a better understanding of stakeholders such as hotel operators as well as travel agencies

towards the needs and expectations of Natural Environment and, therefore, boosting Islamic tourism industries in Malaysia.

Keywords: Islamic Built Environment; Natural Environment; Shariah Compliant Hotel; Muslim Friendly Tourism

These was shown to the professionals in the tourism and hotel

. Introduction

industry by the overwhelming customer demand for quality

products and services (Lam and Zhang, 1999) (3). It believes

that hotels able to improve their profits by satisfying

customers, and practitioners and academic agreed Natural

Environment as one of the IBE indicators is among the

essential criteria to be implemented. The appraisals were

prepared through a quantitative approach using questionnaires

by tourists staying in the hotel and acting as respondents in

selected SCH. The assessment will be tested based on the

tangible and intangible aspects within the perimeter of

architectural form, especially in managing the open space. As a

result, the discussion anticipates either the acceptance and

satisfaction on the Natural Environment in SCH in Malaysia is

congruent with the IBE, or it might be a contradiction with the

value of Muslim Friendly Tourism (MFT). The findings

expected to contribute to a better understanding of stakeholders

such as hotel operators as well as travel agencies towards the

needs and expectations of Natural Environment and, therefore,

boosting Islamic tourism industries in Malaysia. That customer

satisfaction and service quality are prerequisites of loyalty

According Index

("Crescentrating,") 2017, Malaysia is leading as Top 20 OIC

Global

Muslim

Travel

Destinations with the percentage of 82.5% among 130

countries to benchmark destinations in the Muslim Travel

Market leaving ). The increasing interest for Malaysia was

receiving Muslim tourists showing the growing demands of

tourism products based on Islamic religious requirements (8).

One of the products that have been recognized as a promising

market is hotel conforming to GMTI criteria. Tourists are

looking for accommodations options other than a safe travel

environment, dining options and halal assurance, ease of access

to prayer places, airport services, language proficiency, and a

family-friendly holiday destination (6). With the numbers

received annually, Malaysia is quickly emerging to reap the

economic benefits of the industry. Tourist’s satisfaction and

service quality have proven to play essential roles in the battle

for competitive differentiation and customer retention (2).

Corresponding author: Norliza Mohd Isa, Senior Lecturer,

Landscape Architecture, Faculty of Built Environment and

Survey, Universiti Teknologi Malaysia, Skudai (UTM); Email:

norlizaisa@utm.my.

(

Gremler and brown, 1997; Cronic and Taylor, 1992.

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Journal of Environmental Treatment Techniques

2020, Volume 8, Issue 4, Pages: 214-219

Figure 1: Global Muslim Travel Index 2017 (10)

1.1 Muslim Tourism in Malaysia

This study believes the quality of SCH able to derive from

the evaluations that will be conducted throughout the research

process. Therefore, in order to boost the Islamic tourism in

Malaysia with Shariah Compliance Hotel as one of the

component, practitioners; designers, hotel industries’ player

and travel agencies needs to understand clearly the adaptation

of the Islamic Built Environment in Shariah Compliance Hotel

in a way to accommodate the demands.

Malaysia Islamic Tourism Centre, claims Malaysia as top

destination for Muslim travellers across the globe after

Malaysia has been named as number one destination for

Muslim travellers for four years in a row; 2011 – 2014 by

Crescent Rating of Singapore and numerous recognitions

received by Malaysia towards Halal and Islamic related

accolades. The launched of Islamic Tourism Centre (ITC) on

16 March 2009 to assist Ministry of Tourism, Malaysia in

undertaking strategic tourism research and market intelligence

in relation to Islamic tourism is a prove that Malaysia is taking

Islamic tourism as a serious business in a way to ensure that

Malaysia is always at the forefront of Islamic tourism. As

stated, one of the ITC’s future initiative is to develop standard

and guidelines for Malaysia’s Islamic tourism sector in a bid to

improve the country’s tourism products and services (14).

Travelling in Islam is encouraged various verses in Al-

Quran acknowledge travelling and tourism. From the Al

Quran;

‘Travel thought the earth and see how Allah SWT did

originate creation; So will Allah produce a later creation; for

Allah has power over all things.’ Surah Al Ankabut:20

‘Travel through the earth and see what was the end of those

before you; most of them worshipped others besides Allah’

Surah al-Rum:42

‘Travel through the earth and see what was the end of those

who rejected truth’ Surah al-An’am:11

Understanding the encouragement, Muslim inspire to

travel, intercountry or in the country. From the statistic, it

shows the growing number of foreign tourist in Malaysia

region especially tourist from Arab countries. They identified

Now, apparently, demand of Shariah Compliant Hotel

(

SCH) is a big thing after Shariah Compliant Banking. Among

Muslim nation; halal knowledge, awareness, purchasing power

and changes in life style influence the concept in hospitality

services industry to pay attention more than just halal food and

beverages. Emirates Business 24/7 claims that Muslim business

travellers are now demanding for SCH, and SCH should be

created more than just not serving alcohol (Gulliver, 2009).

Being a top destination for Muslim tourist, the growing number

of Islamic theme hotel also rising in Malaysia; a Muslim

country. There are few concepts of Islamic theme hotel in

world including Dry Hotel, Halal Hotel, Muslim Friendly Hotel

and Shariah Compiant Hotel.

Focusing on Shariah Compliant Hotel, the aim of this study

is to evaluate the tourist’s satisfaction towards Shariah

Compliant Hotel within the context of Islamic Built

Environment ((24) to indicate positive disconfirmation or

negative disconfirmation due to the performance of the SCH

with the adaptation of IBE. Tangible and intangible aspect will

be derived from this chapter and describes the correlation of

the relevant of IBE implementation in Shariah Compliant Hotel

to the tourist’s satisfaction.

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Journal of Environmental Treatment Techniques

2020, Volume 8, Issue 4, Pages: 214-219

as visitors for various aspects such as medical treatment,

studying, shopping and experiencing the multicultural fiestas

with nature to find tranquility in soothing, restorative and even

healing sense might be an important component of well-being.

The idea is supported by the surveys from 1989 National

Gardening Survey to the 2000 numbers of household, among

residents of retirement communities, 99% saying that living

within pleasant landscapes grounds is essential and 95% saying

that having windows facing green are important. Office

employee indicate that plants make them feel calmer and more

relaxed besides more inviting. Therefore, it is agreed that

contact with natural environment contribute to the complete

mental, physical and social well-being as per reported in the

journal. An environmental psychologist has written that nature

matters to people. Some of the important ingredients are big

trees and small trees, glistering water, chirping birds, budding

bushes and colourful flower (1).

As written by Psychologist Micheal Perlman reported by

the journal, trees have psychological power as evidenced by

mythology, dreams and self-reported emotional responses. To

support the idea, today the concept of ‘plants play a role’ in

therapy is well establish. Even in prisons, observers noted that

garden has a ‘strangely soothing effect’ influence pacifists of

potential battlers (1).

(

4).

Literature Review

.1 Islamic Built Environment in Malaysia

Islamic Built Environment basically is Built Environment

with Islamic principle approach. There are four interrelated

characteristics to define Built Environment. Number one,

environment is boundless and provides context with all human

endeavors. Character number two, is the creation of human

minds and the results of human purposes; to serve human

needs, wants and values. Next, is their creation is to help us

deal with and to protect us from the overall environment by

changing the environment for our comfort and well-being.

Finally, every component of built environment will result to

positive or negative to the overall environment; both man-made

and natural, as well as human-environment relationship. The

Built environment scopes are organized into seven interrelated

components: (1) Products, (2) Interiors, (3) Structures, (4)

Landscape, (5) Cities, (6) Regions and (7) Earth. In the context

of truly Islamic built environment, the combination of created

elements (spaces, places and structures) to serve human needs

and value basically reflects the insights from Islamic teachings

and values. Study from Dr Norliza Mohd Isa contributed 10

indicators of Islamic Built Environment in Malaysia (13,24).

The indicators consist of (1) Natural Environment; emphasized

and embedded the aspect of natural environment in built

environment, (2) Social and Human Comfort; setting that

concerns the social need and bring human comfort, (3)

Religious Identity; religious identity that suits local culture, (4)

Order; setting and planning with order that imposes Islamic

vibe, (5) Economic; executing honest and worthy economic

In urban setting, gardens are link to the social advantage

and added the value of the property.

Literature review provides the idea of natural environment

involved with senses in making it works to earn that soothing

effect. The relation of sight, sound, smell, taste and touch to the

four aspects of nature world includes plants, animal, water,

wind and lights. The effect may extend from aesthetic to joy,

peacefulness, tranquility and relaxation. Hotel as a place to feel

joy apart from home will added the value by embedded natural

environment (16,19).

Designing a hotel and taking natural environment as part of

the design elements not only contribute to the positive vibes in

human’s health but also giving the return in operations. In

general, energy that consumed in building for heating and

cooling, lighting & services and equipment. From the total

energy consumption, the biggest energy consumption 73% is

from electricity(5). Therefore, the consumption can be reduced

by introducing passive design techniques as well as considering

the elements of natural environment at the architectural

building design process (5).

system based on Islamic value

, (6) Intellectual and

Knowledge; expression of intellectual and knowledge aspect in

Islam, (7) Hygiene; emphasis on hygiene and cleanliness, (8)

Element of Jannah; the translation elements of Jannah

(

Paradise) which are intelligence, beauty and tranquility, (9)

Safety; safety setting to the built environment and (10)

Tolerance; able to brings spirit of tolerant and liberty among

community.

This study will only be focusing to the aspect of IBE

indicator, Natural Environment. Natural Environment become

the most significant factors underline by the experts. The

discussion was held by more than 13 experts listed by the

previous study. From the study, the criteria collected under

Natural Environment indicator are (1) the hinterland bring back

to the nature, the natural Allah creation, (2) more natural

environment should be more than modern hardscape, (3)

Islamic built environment is religious building with Islamic

architecture which supported by the surrounding landscape and

natural environment, (4) environmentalism is the key factor

including the green concept, recycle and revitalization of

natural resources, (5) Islam is respect to nature, respect

customs and sustainability, (6) practice good values conform to

nature and fitrah, (7) natural environment is an important

elements to be embedded in modern built environment, (8)

plant lots of trees and preserve the natural resources, (9)

develop environment friendly for the people and (10) the

environment also effects the landscaping, the population and

infra-structure (13).

Adapting natural environment as the design element not

only significant to reducing the generous amount for operation

cost by lower the energy usage, however it helps a lot in

reducing greenhouse gas emission (carbon dioxide, methane,

nitrous oxide). Greenhouse gas emission is a key element

harming the world, these days. In Islam, the important to care

for the Earth and the environment, and a real need to spread

virtue and good deeds, being repeatedly demanded in the

Quran (21)(Kamla, Gallhofer, & Haslam, 2006). Following

tawheed in Islam, gives people a special role in trusteeship in

the relation with environment, however the privilege is not

abusing Earth for her or his own purposes (Kamla et al., 2006).

From the literatures, having Natural Environment

embedded as design element in Islamic Built Environment is

essential to reflect the ideology of Islam.

2.3 Hotel in Malaysia

By general, tourist accommodation premises in Malaysia is

controlled by Ministry 0f Tourism and Culture Malaysia

MOTAC) and the hoteliers are presented by Malaysian

(

Association of Hotels (20) established since 1974. The

establishment of MAH is to enhance the hotel and tourism

industry by integrating member hotels throughout Malaysia

with their current numbers of registered over 900 members

under 13 chapters and partnership with both the private sectors

.2 Natural Environment

Health has been defining as a state of complete mental,

physical and social well-being and not merely the absence of

disease of infirmity by World Health Organization. 2001

Americal Journal of Preventive Medicine claims that contact

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2020, Volume 8, Issue 4, Pages: 214-219

and Government agencies. As a National Hotel Association,

MAH committed to exacting standards of service quality

acknowledge by Malaysia and beyond.

With the rise of innovative accommodation premises; hotel

in Malaysia, The Ministry of Tourism and Culture Malaysia

but only Halal certified meals as well as Islamic Built

Environment.

Today, Shariah Compliant Hotel (SCH) is no longer new

blood among the hotel concept in the world. 1st International

Islamic Tourism Standard Conference (IITSC) was held at the

Putra World Trade Center Kuala Lumpur on December 2012.

There are writings done by scholars found on this topic since a

decade and the concept is already applied globally especially in

Middle Eastern Countries. Not even in Islamic countries, non-

Islamic countries such as predominately Buddhist Thailand has

opened its first halal hotel as hopes to attract more Muslim

visitors and boost one of the few bright spots in its economy.

The Al Meroz Hotel in Bangkok with four-stars recognition,

was launched in November 2016 is playing his part together

with other hotelier to increase the statistical data of Muslim

Tourist in Thailand. In Malaysia, although the numbers of SCH

is scanty, but with the encouragement by Islamic Tourism

Centre (ITC) and the increasing numbers of Muslim Tourist,

the number of SCH is growing.

Website mysalaam.com in 2016 has compiled a list of the

top 5 Muslim-friendly hotels in Kuala Lumpur, Malaysia that

venues range from thrifty inns to more mid-scale lodging. PNB

Perdana Hotel & Suites on the Park was listed as the most top

followed by Traders Hotel nearby KLCC and Grand Blue

Wave Hotel, in Shah Alam. At the rank Number 4 is Silka

Maytower Hotel and the list ended with De Palma Hotel

Ampang. The demand of Muslim Friendly Hotel proved there

are access for SCH to be established in Malaysia. According to

survey among staying tourist in the pioneer of SCH in

Malaysia, 69.1% saying Non-Muslim showing their interest to

the halal hotel with 81.8% co-operations from the Non-Muslim

to implement the halal management hotel and 78.2% saying

halal hotel able to gain users’ trust (7).

(

MOTAC) has introduced the new Malaysia Criteria for

Classification of Tourist Accommodation Premises. The new

classification launched by Minister of Tourism and Culture

Malaysia, YB Dato’ Seri Mohamed Nazri Abdul Aziz at Tanah

Farrah Soraya Eco Resort in Raub, Pahang on the 25th of May

017 stated that there are five categories on the classification.

Those categories are City Hotels, Highland Hotel, Beach,

Island, Lake and River Resorts, Innovative Hotels and

Boutique Hotels to be implemented beginning 1 June 2017.

The idea of classifying is to improve the diversity of hotel

services and product offerings, enhancing hotel service quality

and maintenance of facilities as well as including more

objective evaluation during the star-rating exercise. However,

there is no classification on Shariah Compliant Hotel

introduced yet although the demand is there.

United Nations World Tourism organization, Article 1

under the Global Code of Ethics for Tourism, clause 1 mention

the foundation and consequence of responsible tourism

includes the attitude of tolerance and respect for the diversity

of religious, philosophical and moral beliefs; stakeholders

should observe the social and cultural traditions and practices

of all peoples including minorities to recognize their worth

(

UNWTO, 2011). It shows that Shariah Compliant Hotel is

possible to be realized as another brilliant Islamic product at

par with Shariah Compliant Banking product. When there are

demands, the Shariah Compliant Hotel believes to be spring

everywhere.

.4 Shariah Compliant Hotel (SCH)

Travel and tourism industry is world’s largest industry with

SCH also known as Islamic Hotel in the industry (23). In

Arabic, word ‘Shariah’ means the path that should be followed

by Muslim or Islamic Law and ‘Compliant’ is the act of

obeying as the particular rule (9). Therefore, Shariah

Compliant Hotel able to be defined as a hotel that provides

services that obeying the rules and regulations of Islam.

However, the term is different with Muslim Friendly Hotel.

Muslim Friendly Hotel concept is more relax and industrial

friendly especially in the Non Islamic country whereas Shariah

is the governing law. Thus this study is going to focus on

Shariah Compliant Hotel to require the implementation of fully

SCH in the industry in order to be rated as ‘Shariah Compliant

Hotel’. It is believed compliance to Islamic values is not an

excessive burden on service provider in an Islamic country like

Malaysia.

a global economic contribution of over 7.6 trillion U.S dollars

in 2016 and has direct economic impact of the industry,

including accommodation, transportation, entertainment and

attractions (12). With the numbers received annually, Malaysia

are quickly emerging in order to reap the economic benefits of

the industry.

Inherently associated with the tourism industry,

commercial enterprise which contributed seven trillion U.S

dollars to the global economy in 2013, the hotel industry is

certainly a profitable line (12). First pick for travellers who are

on the road for the attire day clearly is a place to sleep and rest

no matter what types of lodging across the world to

accommodate the demand.

The increasing numbers of occupancy rate since 2014,

showing more demands for the industry which the percentage

of the occupancy rate is followed by the Asia Pacific region

after Europe (Global Hotel industry retail value from 2010 to

From the previous literature review, it is known that

Shariah Compliant Hotel (SCH) industry is growing in the

world, so thus in Malaysia. Collaboration of Malaysia’s

tourism industry players including ITC, Tourism Malaysia,

Malaysia Association of Hotel Owners (20), Malaysia

Association of Hotel (20), Malaysia Association of Tour and

Travel Agents (MATTA), Bumiputera Travel and Tour Agents

Association of Malaysia (Bumitra) and Malaysia Tourist

Guides Council (MTGC) with SIRIM as the standard’s

secretariat by Department of Standards Malaysia (DSM) had

drafted the first Malaysia’s standard dedicated to the Islamic

tourism sector. The launch of ‘MS2610;2015 – Muslim

Friendly Hospitality Services – Requirement’ in January 2015

provides guidelines on three critical components of the Islamic

tourism supply chain namely the accommodation premises,

tour packages and tourist guides (MS2610, 2015 – Muslim

Friendly Hospitality Services – Requirement, 2014).

018 (in billion U.S dollars), 2016). It is reported that the

number of tourist from Middle East to United Kingdom and

United States dropped drastically after the case of September

Eleven, 2000 shifted to another Muslim country such as

Malaysia.

In league with the outlined in the 2006 Malaysia Third

Industrial Master Plan (IMP3), the aspirations to become

global hub for halal services and products associates with the

shortlisted Kuala Lumpur in the ‘Worlds’ Best Halal Tourism

Destination’ category in World Halal Travel Awards during

World Halal Travel Summit and Exhibition 15, 2015 (22)

makes Islamic Tourism widen from the provision of Halal food

to the hospitality services that comply with the Islamic Law

(

Shariah). The hospitality services refer to hotels, resorts,

ITC is promoting the usage of standards to the industry

restaurants and airlines with no serving of alcoholic beverages

players as a guide if they are interested to make some

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Journal of Environmental Treatment Techniques

2020, Volume 8, Issue 4, Pages: 214-219

operational changes in order capture the lucrative Muslim

tourist markets but currently the adoption of standard is solely

on voluntary basis with no regulation in Malaysia that governs

the Islamic tourism sector.

Currently, Malaysia is leading as the top country to be

chosen in Muslim tourism industry. However, the other country

is chasing the number. Therefore, have a good brand of Shariah

Compliance Hotel is a way to maintain or upgrade the statistic

number Muslim tourist in Malaysia.

kitchen base on the SCH characteristic from literature reviews

(18, 25).

Other factors influenced those four hotels to be chose by

researcher are PNB Perdana Hotel has carved a name of being

the first hotel in Malaysia to hold full halal certification after

undergo rigorous approach from its restaurants and kitchens,

revised the schedule of recreational facilities for the usage of

men and women as well as having shariah law academic to

ensures all business operations are compliant with Islamic

principles in obtaining the halal certification (15). Grand Blue

Wave Hotel, Shah Alam is Malaysia’s first hotel awarded

Islamic Quality Standard for 5-star category, from the report it

was awarded the IQS-3 (Islamic Quality Standard for Hotel) by

the Universal Crescent Standard Centre (UCSC). De Palma

Hotel Ampang, Kuala Lumpur is the pioneer Shariah

Compliant Hotel chain in Malaysia and received the IQS-2

Crescent (Islamic Quality Standard for Hotel) by the Universal

Crescent Standard Centre (UCSC) also a winner of the Halal

Journal Awards for Travel & Hospitality(11). Adya Hotel

Langkawi is a receiver for Best 4-star Accommodation in

Langkawi during Langkawi Tourism Awards 2015 and also

awarded with IQS-4 (Islamic Quality Standard for Hotel) by

the Universal Crescent Standard Centre (UCSC) for the Islamic

Hotel recognition.

For the data collection, questionnaire survey is undertaken

to elicit the research result from the hotel staying tourists as

respondent. To start the data collection, variables are identified

as below and the perimeter of the study is set within the

Natural environment in the Open Spaces in SCH.

The appraisal will be prepared using Natural Environment

as indicator. It will be tested based on the tangible and

intangible aspect base on the discussions by the experts to the

three significant indicators listed.

.5 Tourist Satisfaction

Customer satisfaction and service quality have attentions to

practitioners because of the strong impact on business

performance and customer behaviour. The assertation is

supported with a number of empirical studies indicate positive

relationships between customer satisfaction and customer

loyalty as well as between customer satisfaction and positive

word-of-mouth (2,17). In this study, customer satisfaction will

be addressed as tourist satisfaction to acclimate with the tourist

as respondents in the hospitality industry. The tourist

satisfaction is the result of an evaluative process that contrasts

pre-purchase expectations with the perceptions of performance

during and after the consumption experience with the

involvement of post consumption evaluative judgement (3).

There are theories of customer satisfaction concept widely

accepted in the world.

Attract new customers with the concept is not sufficient in

order Shariah Compliant Hotel to maintain and be successful in

the market. Managers have to concentrate on retaining existing

customers implementing effective policies of tourist

satisfaction as in the hotel industry, the satisfaction can

improve the loyalty while exploring the importance of Shariah

Compliant Hotel attributes in hotel selection is crucial.

Research Methodology

.2 Questionnaire Instrument

For the development of this questionnaires survey

.1 Data Collection Method

The principal investigation of this study is to determine the

instrument, a structured questionnaire is divided into several

part. The first part contained questions about tourists’

sociodemographic characteristics that have been listed as

Independent Variables. The second part tourist were inquired

about their general travel arrangement preferences, such as the

travelling party, length of stay and the trip arrangement. The

third part, respondents were asked to indicate their opinion to a

five point Likert scale. The scale ranged from extremely

most relevant Shariah Compliant Hotel with an attempt to

implement Islamic Built Environment in Malaysia and to

evaluate the level of tourist satisfaction on Natural

Environment in Shariah Compliant Hotel. The research

methodology will be started with the preliminary study process

with a combination of (1) reviewing literature, (2) data

collection, (3) sampling and (4) data analysis to obtain the (5)

research findings.

Quantitative method will be used as the approach of the

study. Survey method will be implemented to achieve the

strategy of evaluating tourist satisfaction towards Shariah

Compliant Hotel. Researcher will develop structural

questionnaires as the instrument to carry out during the direct-

field survey.

As the research topic revolves around the Shariah

Compliant Hotel (SCH) industry in Malaysia, the structural

questionnaires will be distributed directly for data and

information collection in order to enhance the accuracy of the

outcome of the study to the staying tourist in chosen SCH in

Malaysia. The respondents will be among local and

international tourist to find the correlation between

demographic variables and the IBE in SCH variables.

Four hotels have been chosen as case study to evaluate the

satisfaction level of the tourist staying in SCH. The four hotels

are PNB Perdana Hotel in Kuala Lumpur, Grand Blue Wave

Hotel, Shah Alam, De Palma Hotel Ampang, Kuala Lumpur

and Adya Hotel in Langkawi. Being in the Muslim Friendly

Hotel list by Islamic Tourism Centre of Malaysia is the starting

point to select the hotels before identified them as the ideal

SCH in Malaysia by having bidet, kiblat marker and halal

disagree to extremely agree.

The final section asked

respondents to indicate their likelihood to make subsequent

visits in the future. To ensure the questionnaires content

validity a literature review was undertaken and experts were

asked to judge if the survey instrument covered the range they

would expect via pilot test. The pilot test will be addresses to

the experts to ensure the validity of the listed IBE attributes in

SCH. Apart of pilot test, pre-test also will be conducted to one

SCH in an attempt to ensure a proper and broad flow of

questioning. Questionnaire refer to Appendix a.

4 Anticipated Findings

This study anticipated the correlation inventory between

selected SCH with the IBE indicator in Malaysian and the

analysis of findings with regard to Muslim tourist’s appraisal

regarding IBE implementation on Natural Environment in the

SCH in Malaysia. This result will help the designers and

hoteliers for better understanding of the needs and expectation

of the potential Muslim tourist.

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Journal of Environmental Treatment Techniques

2020, Volume 8, Issue 4, Pages: 214-219

from https://www.statista.com/statistics/247264/total-revenue-of-

the-global-hotel-industry/

Acknowledgement

This research work is supported by the Research Project:

3. Isa, D. N. M.

Developing a Definition of Islamic Built

‘

Appraising the Implementation of Islamic Built Environment

Environment in Malaysia Kuala Lumpur: International Islamic

University Malaysia. 2015.

(

Tribe & Snaith) within the context of Muslim Friendly

Tourism (MFT) in the Muslim Friendly Hotel in Malaysia.’

Ref. No. PY/2017/00251), funded by University Teknologi

Malaysia under the research grant scheme Geran Universiti

Penyelidikan (GUP) (24).

14. Islamic Tourism Centre, M. o. T. Malaysia Islamic Tourism Facts

and Figures in Brief 2014/2015. 2015; 1-14.

15. KL's First Halal Hotel a Mega Attraction to Muslim Travellers.

Retrieved from Kuala Lumpur. 2017.

(

6. Kurmanali, A., Suiyerkul, B., Aitmukhametova, K., Turumbetova,

Z., & Smanova, B. Analysis of the proverbs related to the

lexemes" tongue/language". Opción. 2018; 34(85-2): 97-115.

7. Lobão, J., & Pereira, C. Looking for Psychological Barriers in nine

European Stock Market Indices. Dutch Journal of Finance and

Management. 2016; 1(1): 39.

8. Leung, C., & Chan, W. SOCIOLINGUISTIC PHENOMENON

OF CODE MIXING IN HONG KONG: FROM A PERSPECTIVE

OF MARKETING COMMUNICATIONS. Humanities & Social

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